People are design-driven.

The way we think, the way we behave, the products we use and the spaces we inhabit are all influenced by a world that has been designed around us. Design must, therefore, be human-driven, cognizant of this influence, responsive to its audience, adaptable in its brand, and flexible in its form.

I believe that design has the power to envelop an audience in an experience that is new, different, curious, surprising, funny, memorable, and engaging,

but I believe the process of getting there is equally as important as the product. Organizations must also be designed, systems must be thoughtful, and strategies exploratory and creative. The process, one of research and observation, immersion and experimentation, has the power to turn a client’s vision into a stunning reality, whether that be a product, a brand, an organization, a building, or an experience that embodies the values of their identity. 

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I came into the design world as a writer, but over the course of 7 years, I have acquired strategies for effective and beautiful communication now visually, verbally, and through text. As equally as I am drawn into the stories of others, trying always to understand how, why, and what comes next, I am fueled by a desire to share stories with the world. I prioritize timing, detail, intonation, and illustration to communicate ideas, to pitch products, to strengthen concepts, and to raise concerns, but I rely extensively on an empathetic and collaborative relationship with the people I work with and for.